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IDENTITY

MARVEL’S AMAZING SPIDER-MAN COLOR WAY IS THIS CAMPAIGN’S HERO SHOE – INSPIRED BY THE CLASSIC CHARACTER WE ALL KNOW AND LOVE. ITS IDENTITY IS BRIGHT‐AND FRIENDLY, REFLECTING SPIDER-MAN’S DAYTIME NEIGHBORHOOD VIBE. ARTWORK INCLUDES POPPY RED AND SPIDEY-LIKE ILLUSTRATIONS TO COMPLIMENT THE SHOE AND ENERGY‐OF THIS DIRECTION.

Donovan Mitchell
is the best player you’ve never heard of.

What Is D.O.N.?

D.O.N. = DETERMINATION OVER NEGATIVITY.

D.O.N. is a mentality. It’s having the confidence to overcome the obstacles you face to achieve greatness, both on and off the court.

It’s about never forgetting where you came from and what you value most.

Donovan Mitchell has used positive disruption and the D.O.N. mentality to conquer negativity. It’s the reason he’s at the top of the game.

DONOVAN’S STORY

Imagine having to constantly overcome internal and external voices of doubt.

Wondering if the choices you’re making are the right ones. Battling the stress of belonging and the pressure to figure it out. The only thing that’s stopping you…is you.

Now, imagine performing without fear and free of doubt.

Defining your talent by actualizing your potential.

Proving to yourself that you belong.

The world embracing your journey from the court to the community. This is the journey of Donovan Mitchell.

This is the rise of D.O.N.

FEATURING: THE HERO

Marvel’s Amazing Spider-Man. A red, blue and white colorway with webbing detailed across the side pays homage to the one and only Spiderman and the latest installment in the Spiderman franchise.

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DON ISSUE #1

ADIDAS | MARVEL

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